MEDHAVI PUROHIT · Business × Marketing × AI
I don't scale ads.
I scale businesses.
I use experimentation, consumer psychology, AI workflows and business thinking to solve growth problems for D2C brands.
↓ my desk — hover anything
📓Notebook
📊Dashboard
🤖Claude
🛍️Product
☕Coffee
🟨Sticky note
🔍Google Ads
🎨Figma
Hover an object
02 — My mind
Not a skills list. A chain of cause and effect.
How one thing feeds the next. Tap a node.
Tap a node to see how I use it
03 — Things I believe
Convictions, on sticky notes.
Most brands don't have a traffic problem.
They have a conversion problem.
They have a conversion problem.
ROAS without profit
is a vanity metric.
is a vanity metric.
Every campaign
is a hypothesis.
is a hypothesis.
AI writes faster.
Humans decide better.
Humans decide better.
04 — How I got here
The path wasn't a straight line. That's the point.
Tap each moment. (edit these to your own words)
05 — The questions I love solving
Every case starts as one of these.
06 — How I actually work
A loop, not a checklist.
07 — AI in my stack
I don't just know the tools. I build with them.
08 — The case files
Each one opens its own world.
Six D2C growth problems. Every case starts with the problem — not the brand.